Privacy Policy

Rock'n Earthworks Pty Ltd (ABN: 51 628 792 503) is committed to protecting your personal information. This policy describes how we handle your data in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or providing your personal information, you consent to the practices described here.

What we collect

We may collect:

• Your name, email, phone number, and residential address
• Information you provide through forms, email, phone, or social media
• Website usage data via cookies and analytics (IP address, browser, device, pages visited, referring URL)

We do not collect sensitive information (health, religion, political opinions) unless you provide it voluntarily.

Phone calls and transcripts

Calls through our phone system and voicemail messages may be recorded. We give a recording notice at the start of recorded calls. A recording may contain your voice, phone number and information you choose to share, along with the time and duration of the call. We use recordings and voicemail transcripts to respond to enquiries, prepare quotes and manage customer work.

Our telephone and transcription service providers, including Twilio, may process this information for us. Recordings and transcripts may be held in our telephone, staff inbox and customer record systems. Access is limited to people authorised to handle Rock'n enquiries and customer work.

You can contact us using the details below to ask about a recording or transcript, request access or correction, or ask for it to be deleted. We consider these requests alongside any legal record-keeping obligations.

Telephone recordings and voicemail transcripts may be processed or stored in the United States by our service providers.

How and why we collect it

We collect information directly from you (forms, email, phone, social media), from third parties such as referral partners with your knowledge, and automatically via cookies and analytics.

We use it to provide and manage our earthworks services, respond to enquiries and process quotes, improve our website and services, send service information with your consent, and comply with legal obligations.

We will not use your information for a purpose other than the primary purpose of collection unless you consent, the secondary purpose is reasonably expected, or we are required by law.

Marketing and opt-out

We may send marketing communications with your consent under the Spam Act 2003. You can opt out at any time by clicking the unsubscribe link in any email or contacting us directly. We process unsubscribe requests within 5 business days.

We will never sell your personal information to third parties.

Who we share it with

We may share your information with:

• Service providers (website hosting, email, analytics, business operations, telephone and transcription services)
• Google Ads, for conversion measurement of form submissions and ad-driven phone calls (hashed email, phone, name and postcode only, see "Google Ads conversion measurement" below)
• Professional advisers (legal, accounting)
• Regulatory authorities, where required by law
• Any other party with your consent

Some providers may store data overseas (United States for hosting, email, and analytics). We take reasonable steps to ensure overseas recipients comply with the APPs or equivalent protections.

How we protect it

• Encrypted storage and transmission (SSL/TLS)
• Access controls limiting who can view personal information
• Secure hosting with reputable providers
• Regular security reviews

We destroy or de-identify information when it is no longer needed, unless we are required by law to keep it.

Cookies and analytics

Our website uses cookies and Google Analytics to understand how visitors use the site and improve performance. Strictly necessary cookies (session ID, security tokens) last for the session. Analytics cookies (Google Analytics usage data) last up to 26 months. Functionality cookies (preferences and settings) last up to 12 months.

You can disable cookies in your browser settings. Some features may not work correctly without them.

Google Ads conversion measurement

We run paid advertising through Google Ads to reach people looking for earthworks and driveway repair in our service area. When you submit a quote form, or call us from one of our ads, Google Ads measures whether you arrived from an ad so we know which campaigns are working.

To match form submissions back to an ad click across devices and browsers, your name, email address, phone number and postcode are converted into an irreversible hashed value in your browser (SHA-256) before being sent to Google. The raw values do not leave your device. Google uses the hashes only to match against its own records and report aggregated conversion data back to us. We do not receive any personal information about you from Google as part of this process.

You can opt out of personalised Google advertising at any time at adssettings.google.com, or block this measurement by disabling third-party cookies or installing an ad blocker. Doing so will not affect your ability to use our website, request a quote.

This measurement runs under the Google Ads Customer Data Terms. More detail at policies.google.com/technologies/ads.

How long we keep it

Contact details are kept for the duration of the relationship plus 2 years. Quote and payment records are kept for 7 years per ATO requirements. Website analytics data is kept for 26 months. Form submissions are kept for 12 months. Archived promotion entries are kept under the retention terms published when entries were collected.

Automated decision-making

We do not currently use automated systems to make decisions that could significantly affect your rights or interests. If this changes, we will disclose the types of information used and the decisions made.

Your rights

Under the Privacy Act 1988, you can find out what personal information we hold about you, request access to that information, ask us to correct inaccurate, outdated, or incomplete information, and lodge a complaint if you believe we have breached the APPs.

We will respond within 30 days. There is no charge for making a request or correcting information. We may charge a reasonable fee for access requests that require significant effort.

Complaints and contact

If you believe we have handled your personal information inappropriately, contact us. We will acknowledge your complaint within 7 days and respond within 30 days.

Not satisfied with our response? You can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, phone 1300 363 992, or email enquiries@oaic.gov.au.

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