Privacy Policy

Rock'n Earthworks Pty Ltd (ABN: 51 628 792 503) is committed to protecting your personal information. This policy describes how we handle your data in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By using our website or providing your personal information, you consent to the practices described here.

What we collect

We may collect:

• Your name, email, phone number, and residential address
• Information you provide through forms, email, phone, or social media (including posts you tag us in as part of our driveway giveaway)
• Website usage data via cookies and analytics (IP address, browser, device, pages visited, referring URL)

We do not collect sensitive information (health, religion, political opinions) unless you provide it voluntarily.

How and why we collect it

We collect information directly from you (forms, email, phone, social media, giveaway entries), from third parties such as referral partners with your knowledge, and automatically via cookies and analytics.

We use it to provide and manage our earthworks services, respond to enquiries and process quotes, administer promotions and giveaways, improve our website and services, send service information with your consent, and comply with legal obligations.

We will not use your information for a purpose other than the primary purpose of collection unless you consent, the secondary purpose is reasonably expected, or we are required by law.

Marketing and opt-out

We may send marketing communications with your consent under the Spam Act 2003. You can opt out at any time by clicking the unsubscribe link in any email or contacting us directly. We process unsubscribe requests within 5 business days.

We will never sell your personal information to third parties.

Who we share it with

We may share your information with:

• Service providers (website hosting, email, analytics, business operations)
• Google Ads, for conversion measurement of form submissions and ad-driven phone calls (hashed email, phone, name and postcode only, see "Google Ads conversion measurement" below)
• Professional advisers (legal, accounting)
• Regulatory authorities, where required by law
• Any other party with your consent

Some providers may store data overseas (United States for hosting, email, and analytics). We take reasonable steps to ensure overseas recipients comply with the APPs or equivalent protections.

How we protect it

• Encrypted storage and transmission (SSL/TLS)
• Access controls limiting who can view personal information
• Secure hosting with reputable providers
• Regular security reviews

We destroy or de-identify information when it is no longer needed, unless we are required by law to keep it.

Cookies and analytics

Our website uses cookies and Google Analytics to understand how visitors use the site and improve performance. Strictly necessary cookies (session ID, security tokens) last for the session. Analytics cookies (Google Analytics usage data) last up to 26 months. Functionality cookies (preferences and settings) last up to 12 months.

You can disable cookies in your browser settings. Some features may not work correctly without them.

Google Ads conversion measurement

We run paid advertising through Google Ads to reach people looking for earthworks and driveway repair in our service area. When you submit a quote or giveaway form, or call us from one of our ads, Google Ads measures whether you arrived from an ad so we know which campaigns are working.

To match form submissions back to an ad click across devices and browsers, your name, email address, phone number and postcode are converted into an irreversible hashed value in your browser (SHA-256) before being sent to Google. The raw values do not leave your device. Google uses the hashes only to match against its own records and report aggregated conversion data back to us. We do not receive any personal information about you from Google as part of this process.

You can opt out of personalised Google advertising at any time at adssettings.google.com, or block this measurement by disabling third-party cookies or installing an ad blocker. Doing so will not affect your ability to use our website, request a quote, or enter the giveaway.

This measurement runs under the Google Ads Customer Data Terms. More detail at policies.google.com/technologies/ads.

How long we keep it

Contact details are kept for the duration of the relationship plus 2 years. Quote and payment records are kept for 7 years per ATO requirements. Website analytics data is kept for 26 months. Form submissions are kept for 12 months. Giveaway entries are kept for 3 years per Victorian gambling regulations.

Automated decision-making

We do not currently use automated systems to make decisions that could significantly affect your rights or interests. If this changes, we will disclose the types of information used and the decisions made.

Your rights

Under the Privacy Act 1988, you can find out what personal information we hold about you, request access to that information, ask us to correct inaccurate, outdated, or incomplete information, and lodge a complaint if you believe we have breached the APPs.

We will respond within 30 days. There is no charge for making a request or correcting information. We may charge a reasonable fee for access requests that require significant effort.

Complaints and contact

If you believe we have handled your personal information inappropriately, contact us. We will acknowledge your complaint within 7 days and respond within 30 days.

Not satisfied with our response? You can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au, phone 1300 363 992, or email enquiries@oaic.gov.au.

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